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The Merchant Category Code (MCC) 3378 is assigned to car rental services, specifically identifying businesses that provide vehicles for short-term use. This code is used by payment processors to categorize transactions related to car rentals, helping to streamline financial processing and ensure accurate billing. Car rental services under MCC 3378 include a wide range of companies offering various types of vehicles, from economy cars to luxury models, catering to diverse customer needs and travel requirements.