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The Merchant Category Code (MCC) 3394 is specifically assigned to the Kemwell Group, a prominent player in the car rental industry. This MCC is used to identify businesses that offer vehicle rentals, ensuring accurate transaction processing and categorization in the payment ecosystem. By utilizing MCC 3394, merchants like Kemwell Group can streamline their operations and provide a clear indication of their services to cardholders, enhancing transparency and efficiency in financial transactions.