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The Merchant Category Code (MCC) 3423 is specifically designated for "Avcar Rent-A-Car" services under the Travel & Entertainment category. This code is used to identify businesses that offer car rental services, providing a standardized way for payment processors and financial institutions to categorize and process transactions related to vehicle rentals. By utilizing MCC 3423, merchants in the car rental industry can ensure seamless integration with various payment systems, enhancing the efficiency and accuracy of financial transactions.