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The Merchant Category Code (MCC) 3435 is specifically designated for **Value Rent-A-Car**. This MCC is used to identify businesses that operate as car rental agencies, providing customers with a variety of vehicles for short-term use. Value Rent-A-Car, like other car rental agencies, falls under this category, facilitating travel and transportation needs by offering a range of rental options to individuals and groups. This MCC classification helps payment processors and financial institutions accurately categorize transactions related to car rentals, ensuring efficient processing and compliance with industry standards.