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The Merchant Category Code (MCC) 3437 is specifically designated for **Cite Rent-A-Car**. This code is part of the broader Travel and Entertainment (T&E) category, which encompasses various travel-related services. Merchants classified under MCC 3437 provide car rental services, facilitating travel arrangements for individuals and businesses. This code helps payment processors and financial institutions accurately categorize transactions related to car rentals, ensuring efficient processing and compliance with industry standards.