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The Merchant Category Code (MCC) 3438 is specifically designated for "Internet Rent-A-Car" services. This code is used to identify businesses that operate online car rental services, providing customers with the option to rent vehicles through digital platforms. It encompasses various online car rental agencies that facilitate the booking and rental of vehicles, ensuring seamless transactions and convenient access to rental services for consumers. By using MCC 3438, these businesses can efficiently process transactions and maintain compliance with industry standards, enhancing their operational efficiency and customer experience.