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The Merchant Category Code (MCC) 3658 is specifically assigned to New Otani Hotels, categorizing them under the travel and entertainment sector. This code is used by payment brands to identify hotels and other lodging establishments, ensuring accurate transaction processing and facilitating seamless financial operations. By using MCC 3658, New Otani Hotels can efficiently manage their transactions and provide a standardized experience for cardholders, aligning with industry standards for merchant classification.