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The Merchant Category Code (MCC) 3728 is specifically designated for **Bally's Hotel and Casino**. This code is used to identify businesses that operate within the hospitality and entertainment sector, particularly those that offer lodging and gaming services. It is a crucial classification for payment processing systems, ensuring that transactions related to these establishments are accurately categorized and processed efficiently. The MCC 3728 is recognized by major payment brands, facilitating seamless transactions and compliance with industry standards.