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The Merchant Category Code (MCC) 3757 is specifically assigned to businesses like Canyon Ranch, which operate in the luxury spa and wellness industry. These establishments provide high-end services and amenities, often including fitness programs, holistic treatments, and upscale accommodations. The MCC 3757 is used to identify merchants that specialize in premium health and wellness experiences, ensuring accurate transaction categorization and facilitating efficient payment processing for both merchants and financial institutions.