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The Merchant Category Code (MCC) 5698 is specifically designated for **Wig and Toupee Shops**. This code is used to identify businesses that specialize in the sale and maintenance of wigs and toupees, catering to individuals seeking hair replacement solutions or styling options. Whether it's for medical reasons, fashion, or personal preference, MCC 5698 encompasses a wide range of services and products related to wigs and toupees, making it a crucial classification for merchants in the beauty and personal care industry.