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**Merchant Category Code (MCC) 5960: Direct Marketing Insurance Services**Merchant Category Code 5960 is specifically designated for businesses engaged in direct marketing insurance services. This MCC category encompasses a wide range of activities, including insurance sales, marketing, and distribution through various channels such as mail order, telephone orders, and online platforms. Businesses operating under MCC 5960 must adhere to strict guidelines set by credit card associations to mitigate risks associated with high-dispute rates and financial risks. Obtaining a merchant account for a business classified under MCC 5960 can be challenging due to the inherent risks involved, but specialized service providers like PayPrin offer tailored solutions to help high-risk merchants secure the necessary accounts.