Payment Pricing is committed to bringing you the latest information on all your payment processing questions. Our aim is to save your business money, with every transaction.
The Merchant Category Code (MCC) 5964 is specifically designated for **Direct Marketing – Catalog Merchants**. This MCC category encompasses businesses that engage in mail order, telephone orders, and other direct marketing activities through catalogs. These merchants sell products directly to consumers through various channels, including print catalogs and online platforms, without the need for a physical storefront. The MCC 5964 classification is crucial for payment processing, as it helps credit card associations and banks understand the nature of the business, thereby influencing processing fees and risk assessments.