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**Merchant Category Code 5966: Direct Marketing – Outbound Telemarketing Merchants**Merchant Category Code 5966 is specifically designated for businesses engaged in direct marketing through outbound telemarketing. These merchants use various methods to contact customers directly, often via phone, to promote and sell their products or services. This MCC is crucial for payment processors and issuers to determine processing and interchange fees, as well as for tax purposes. Given its high-risk nature, merchants operating under MCC 5966 may face additional regulatory requirements and risk monitoring to ensure compliance with credit card association guidelines.