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**Merchant Category Code 5967: Direct Marketing – Inbound Telemarketing Merchants**Merchant Category Code 5967 is assigned to businesses that engage in direct marketing through inbound telemarketing services. These merchants sell information or content services, or goods sold through these services, which customers access via telephone, fax, or the internet. This MCC includes a wide range of businesses that use inbound telemarketing methods to initiate contact with prospective buyers, providing them with various products and services. Understanding this MCC is crucial for payment processors and issuers to determine processing fees and credit card rewards categories, ensuring compliance with credit card association guidelines and regulations.