Payment Pricing is committed to bringing you the latest information on all your payment processing questions. Our aim is to save your business money, with every transaction.
**Merchant Category Code 5969: Direct Marketing – Other**The Merchant Category Code 5969 is specifically designated for businesses engaged in direct marketing activities that do not fall into other predefined categories. This MCC includes a broad range of merchants involved in various forms of direct marketing, such as radio and television sales, which often involve non-traditional sales methods and may require specialized risk management due to their potential for higher chargebacks and disputes. Understanding the nuances of MCC 5969 is crucial for payment processors and financial institutions seeking to manage the unique risks associated with these types of businesses effectively.