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**Merchant Category Code 7273: Dating and Escort Services**Merchant Category Code 7273 is specifically designated for businesses that provide dating and escort services, including online services. This MCC classification encompasses a wide range of personal services, making it crucial for merchants in this industry to adhere to strict regulations and risk monitoring guidelines set by credit card associations. High-risk registration is often required for merchants operating under this MCC, particularly in card-not-present environments, to mitigate potential financial risks and brand exposure. Understanding the specific requirements and implications of MCC 7273 is essential for merchants seeking to establish and manage their business effectively in the competitive dating and escort services market.