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The Merchant Category Code (MCC) 7311 is specifically designated for **Advertising Services**. This code encompasses a wide range of businesses involved in promoting products, services, and ideas through various media channels. From digital advertising agencies to traditional print and broadcast services, MCC 7311 includes all entities that specialize in creating and executing advertising campaigns to reach target audiences effectively. This classification helps merchants and financial institutions streamline transactions and manage payments more efficiently, ensuring that advertising services are accurately categorized and processed.