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The Merchant Category Code (MCC) 9700 is specifically designated for **Automated Referral Services**. This code is used to classify businesses that provide automated referral services, which often involve facilitating connections between customers and relevant service providers. Such services are typically found in the financial and transactional sectors, where automated systems help streamline the referral process. Understanding the MCC 9700 is crucial for businesses and financial institutions to accurately categorize transactions and manage payment processing efficiently. For more detailed information on MCCs, including their applications and classifications, refer to comprehensive guides on merchant category codes.