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**Merchant Category Code 9701: Automated Referral Service for Visa**The Merchant Category Code 9701 is specifically designated for Automated Referral Services that are associated with Visa. This code categorizes businesses that utilize automated systems to facilitate referrals, ensuring that transactions are accurately tracked and processed according to Visa's guidelines. The classification of MCC 9701 helps credit card issuers determine interchange fees, assess risk, and manage transactions effectively, thereby enhancing the overall efficiency of the payment processing system. This code is crucial for businesses that rely on automated referral services to manage their operations seamlessly, ensuring compliance with industry standards and regulations.